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Using Intent Data to Align to Today’s Tech Buyer Journey

February 16 @ 11:30 pm

Using Intent Data to Align to Today’s Tech Buyer Journey-abmtrends.com

February 16, 2023 | 11:30 PM EDT | USA

As the IT landscape changes and technology buying teams continue to evolve, sales and marketing professionals need to understand how their buyers conduct industry research, gather information about vendors, and engage with content. To get a better grasp on today’s buyer journey, we surveyed 700+ technology decision makers in TechTarget’s 2022-2023 Media Consumption and Vendor Engagement Study.

In this session, TechTarget’s market intelligence leaders will provide a deep dive into this research to explore how sellers and marketers can leverage intent data to improve go-to-market messaging, outreach, and content campaigns for more effective buyer engagement. Get your questions answered by the experts and walk away with the insights you need to align your content and engagement strategies with today’s tech purchase journey.

Register Now


February 16
11:30 pm
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