Okendo, the customer marketing platform for electronic brands, today launched its new customer information solution, Okendo Connect. This addition to Okendo’s suite of integrated products allows e-commerce brands to collect customer insights at scale to deliver more personalized and hassle-free commerce experiences.
The launch of Okendo Connect comes as e-commerce brands face a mosaic of complexities, including moving to a more privacy-focused web, disrupting traditional targeting strategies, changing consumer expectations for experiences, and increasing advertising costs. As a result, it is more important than ever for brands to collect and leverage data from third parties, data that is shared directly and proactively by consumers with permission to use it for future marketing purposes. Ecommerce brands using third-party data can enable more personalized and effective campaigns that build stronger connections with customers and grow their business.
“Our mission has always been to help e-commerce brands build stronger customer relationships,” said Matthew Goodman, Founder, and CEO of Okendo. “The launch of Okendo Connect extends that mission and deepens our ability to give brands access to the data they need to gain a comprehensive view of the journeys their customers are taking as they use that view to build their business.
Okendo Connect uses third-party marketing strategies, allowing merchants to engage site visitors and customers during peak periods. Capabilities include onsite micro-surveys triggered by specific buyer actions or features, post-purchase surveys with response rates greater than 50%, and post-review actions that encourage customers to take additional action. Plus, with shareable links to hosted surveys that can be delivered across all channels (social media, email, SMS), Okendo Connect enables continuous collection of customer information that drives hyper-relevant segmentation and maximizes response rates.
Okendo Connect follows top Okendo product reviews which are currently used by brands such as Nomad and Knix. Okendo Reviews helps brands increase conversions and generate more sales by leveraging social proof and enabling customer advocacy. Shoppers who interact with Okendo’s review widget are 4 times more likely to buy.