Partnerships as a growth channel: what the fastest growing SaaS companies have already found out

In order to increase the awareness of their offers, especially among unexplained or unrecognized prospects, B2B marketers build and adapt to the environment of business partners, agents, recommendations, and providers – to get in touch with buyers, influence customers, and/or actually do business.

B2B marketers run programs that are primarily fundraising from businesses of all sizes. Combined with state-of-the-art, specially developed solutions that enable them to get involved in the environment of different partners, B2B customers interact with partners and affiliate programs that secure their brand identity.

In this white paper, you will learn how to:

• Welcome Affiliate Programs;

• Work with partners who are willing to turn around;

• Automated developer program; and

• Organize partner experiences.

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