B2B Marketing: How Verizon Is Creating Account-Based Experiences

“The challenge for B2B marketers is that purchasing decisions are not made by people. They’re created by purchasing teams on accounts, and you have to engage them for long periods of time and partner with sales [teams] to win deals. “In this Adobe SUMMIT 2019 keynote, Adobe’s Brian Glover shares a demo of how Verizon is using Adobe Experience Cloud and Marketo to create incredible B2B customer experiences with B2B marketing using Adobe Sensei and Marketo. See in-depth how Verizon is addressing three core elements of B2B marketing, planning the target account strategy, engaging prospects across all channels in close coordination with the sales teams, and measuring the commercial impact.

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